Riedell

Riedell Skates, known for their premium roller and ice skates, approached us to redesign three key websites: an e-commerce environment for their roller skates, their ice skates, and a corporate site to showcase their brand. The goal was to enhance the user experience while staying true to their voice. We used Riedell’s existing branding to ensure a cohesive experience across all divisions, incorporating their colors, fonts, and visual elements to maintain brand consistency. The e-commerce sites were designed to be easy to navigate with clear product information and seamless purchasing options, while the corporate site highlighted Riedell’s long history and commitment to quality. The result is a more user-friendly, responsive experience across all devices, with improved shopping functionality. Customers now have a smoother, more intuitive experience when browsing and purchasing, leading to higher engagement and conversion rates. Overall, the new sites reflect Riedell’s reputation for craftsmanship while offering a modern, digital experience that aligns perfectly with their established brand identity.