Made-In

Made-In is known for its chef-loved, restaurant-grade cookware, trusted in over 2,000 professional kitchens and beloved by home cooks alike. Their commitment to quality and craft is unmistakable, and they came to us with a challenge: how to bring that same level of thoughtfulness to their digital content. We partnered with Made-In to enhance their blog experience across all displays, designing a flexible, scalable system that allows their team to produce, organize, and showcase content. From chef tips to product deep-dives, the new blog ensures every piece of content finds its audience with elegance and ease. In addition, we designed a custom user experience allowing customers personalize their cookware, bringing a tailored touch to their online shopping experience. Whether selecting specific finishes or adding an engraving, the experience is intuitive, premium, and unmistakably Made-In. Together, these updates not only modernized their digital presence, but also created a foundation for richer storytelling and deeper customer connection.